How to Share the World of Pasta with the Japanese

With over 13 million tons produced each year, pasta, the symbolic dish at the table, is one of the trademarks of Made in Italy all over the world.
The fact that its name is untranslatable and that for everyone it simply remains "pasta" makes it one of the best known and loved products by all the citizens of the world.

But who enjoys delicious pasta the most in the world? According to the Association of Italian Sweet and Pasta Industries, the first consumers are Italians, with an average of 26 kilos of pasta a year per person. Followed by the Germans, the French, the British, the Americans and the Japanese who, alone, absorb 61% of Italian exports, 995 million euros a year.

However, not all pasta lovers know that pasta represents a nutritional model, the basis of a balanced diet between health and substance, goodness and sustainability.

Us representatives of I Love Italian Food travel around the world to share the wonders of true Italian pasta. One of those places being a country who simply are in love with the Italian kitchen as much as Italians: Japan.

This past March 4, we shared our pasta with an audience of food professionals in Tokyo.

Thanks to our collaboration with a true ambassador of Italian food in Japan, Chef Stefano Fastro of the Ristorante Stefano, who shared the values of the origins, characteristics, nutrition and proper pairings.

Finally, to delight the participants of the masterclass, an exceptional plate of spaghetti accompanied by the flavors of the Mediterranean, was created using the pasta of our partner Pastificio Granoro from their line: Dedicato (dedicated), produced with 100% Apulian grain.

Watch the video below to discover how the Japanese love and appreciate our pasta!

The first 100per100 Italian Guide, Tokyo edition, has been released.

I Love Italian Food returns to Japan, in conjunction with Foodex Japan, one of the largest F & B fairs in Southeast Asia, now in its 44th edition, with a calendar of activities to promote real Italian food in Tokyo.

On March 5th, the Japanese capital was the stage for the presentation of the 100per100 Italian Guide, with an exclusive Gala evening dedicated to Made in Italy, organized by I Love Italian Food.

In the heart of Ginza, I Love Italian Food celebrated authentic Made in Italy in Tokyo in The Kitchen restaurant Salvatore Cuomo, thanks to the collaboration of Salvatore himself, a true icon of Italianness, known throughout Asia as an ambassador of our cuisine .

During the Salvatore Cuomo event together with the master pizza Davide Civitiello and Makoto Onishi they entertained and delighted the guests with an exclusive performance and a special 100% Italian menu, created ad hoc for the evening.

The highlight of the Gala was the preview presentation of the Tokyo edition of the 100per100 Italian Guide, the guide to the premises that offer a true Italian culinary experience, the project created by I Love Italian Food to support the true ambassadors of Italian cuisine in the world.

The guide was created thanks to the involvement of an audience of Italians living in Japan, food and beverage experts who reported to I Love Italian Food the realities that every day offer the true flavors of Italy in Tokyo. From pasta to pizza, from ice cream to coffee: all iconic products of the Bel Paese.

For the moment, the 100per100 Italian Guide will only be available online at, but by the end of the year it will also be available in hard copy.

The presentation event was carried out under the patronage of ICE Italian Trade Agency and the Italian Chamber of Commerce in Japan, as well as the support of the partners of I Love Italian Food who took part in the evening:

Shop Italia Web Magazine, Cibus Connect, The Kitchen Salvatore Cuomo, Contadi Castaldi, Parmareggio, Casa Modena, Pastificio Granoro, Solania, Garage Pizza, SivanS Ltd, Future Food, Authentico.

On 4 March instead with the pasta masterclass, supported byPastificio Granoro, was created a true lesson on Italian pasta, during which were explained the characteristics, methods of use and perfect combinations to professionals F&B Japanese.

Finally, the evenings of 4, 6 and 7 March were and will be animated by Pizza Show in collaboration withGarage Pizza, appointments that are unmissable to be part of the project 100per100 Italian Show-the evenings, carried out in three authentically Italian pizzerias. I Tokyo-Peppe Naples is Ca ', Trattoria Pizzeria da Sasa ' e Bella Napoli, are made thanks to the support ofSolaniaContadi CastaldiParmareggio and Casa Modena.



Penne, spaghetti, farfalle, fusilli, rigatoni are just some of the hundreds of different pasta shapes, all designed to delight our palates and all with a unique story!

The Shapes of Italy, the mini web series created by I Love Italian Food and supported by Granoro to tell, in all its forms, pasta that has always been most loved and known Italian dish in the world.

12 unmissable stories for 12 traditional kinds of pasta narrated by international influencers cooking experts, examples of Italian and foreign people who, every day, show their love for the Made in Italy respecting the products, pasta in the first place.

We are waiting for you every Thursday on I Love Italian Food facebook page with The Shapes of Italy: a unique event to take a dip in the world of dry pasta.

Special thanks to all the international influencers who collaborated on the project:

Angelina in cucina, Die Jungs Kochen und Backen, Domenica Cooks, Flavoured with Love, Giacinta Trivero, Inaisst, La cucina di casa, Leslie en cuisine, Madame cuisine, Mondomulia, Sisters and Spice.

The 100per100 Italian Show in Dubai

In February I Love Italian Food returns to Dubai with a brand new project and a week of events dedicated to Italian cuisine.

The appointment is from the 15th to 20th of February with the 100per100 Italian Show: events not to be missed, signed 100per100 Italian, in the most important Italian restaurants in Dubai to celebrate the real protagonists of our cuisine: the products. All during Gulfood, the most important food and wine fair of the Emirates.

A calendar that will put in the spotlight the iconic products of Made in Italy entertaining the public thanks to 4 simple ingredients: an iconic product with its history to discover, a restaurant with its chef, a spectacular moment and an unforgettable dinner.

The right opportunity for anyone who wants to live a unique experience, living for once a real Italian night, reviving its stories and flavors. We are waiting for you!


15th of February 2019


From 3pm at Eataly Dubai Mall – Lower Ground Floor

For info: +971-43308899

16th of February 2019


From 3pm at Eataly Dubai Mall – Lower Ground Floor

For info: +971-43308899


From 5pm at Eataly Dubai Mall – Lower Ground Floor

For info:  +971-43308899

17th of February 2019


From 8pm at Al Grissino, 16th Floor, Emirates Financial Towers, DIFC

For reservations:

Tel: +971 04 352 4000

Email: reservations@algrissinodubai

19th of  February 2019


From 8pm at Matto, The Oberoi Dubai, Business Bay, Lobby Level

For reservations:

Tel: +971 04 444 1335


20th of February 2019


From 8pm at GIA, Ground Floor, New Fashion Avenue, The Dubai Mall

For reservations:

Tel: +971 042349986


All show performances by The Storytelling Company.

100per100 Italian Kitchen in London with Aldo Zilli

After the United States and Spain 100per100 Italian Kitchen, a project signed I Love Italian Food and Scavolini in partnership with Dissapore, arrives also in London.

On January 24th we will bring the real Italian cuisine inside Scavolini Store in West Hampstead, through the performance of one of the most important Made in Italy ambassadors in the UK: Chef Aldo Zilli.

Aldo Zilli, celebrity chef and representative of Italian cuisine in London for many years, will prepare one of the most iconic dishes of his region: Abruzzo.

An unforgettable performance to teach the English public all the secrets and curiosities of a unique preparation of our tradition.

We are waiting for you on January 24th, from 6pm at the Scavolini Store West Hampstead, 39 Fortune Green Road, NW6 1dr, London.

The adventure to discover the Italian cuisine and Italian kitchens continues!

Everything is Ready for the 100per100 Italian Lounge in Beijing

It's only a week away from the inauguration of the 100per100 Italian Lounge in Beijing, inside Anufood China from November 21st to 23rd, Hall 2 booth F106.

Among the guests of the 100per100 Italian Lounge, we welcome Chef Diego Ottaviani. An ambassador of Italian cuisine in the Chinese capital, Chef Diego was born in Abruzzo where he was raised totally immersed in the kitchens of family restaurants. As a son of art, his undertaking of his career as a Chef has resulted in him conquering the Michelin star for two of the five Ottaviani family restaurants.

Talent and heart bring Chef Diego to Beijing where he wants to entire the palates and arouse emotions in his customers with his Italian dishes. Roman pizza, lasagne and fish are only some of the specialties that are proposed to impress the guests of Fratelli Fresh at the Renaissance Beijing Capital Hotel.

Chef Diego will entertain us by sharing a 100% Italian product and recipe in the 100per100 Italian Lounge, the heart of the Italian collective within Anufood China.

The 100per100 Italian Lounge will also a meeting place for professionals of the Italian F & B in Beijing who will have the opportunity to get in touch with companies that bring true Made in Italy abroad every day, such as Pastificio Granoro and the Consorzio Tutela Aceto Balsamico di Mondena.

The 100per100 Italian Lounge is made possible thanks to the support of technical partners Smeg and Pentole Agnelli, as well as the contents produced on the channels of I Love Italian Food, and of the local media partner 100ITA.

We’ll see you there!

100per100 Italian Lounge Arrives in Beijing

It is not long before the inauguration of the 100per100 Italian Lounge in Beijing comes to life in Anufood China, Hall 2 stand F106, from 21 to 23 November.

For the occasion, I Love Italian Food in the 100per100 Italian Lounge, will host some of the most important personalities of Italian restaurants in the Chinese capital of whom will demonstrate the products and dishes of Italian culinary traditions.

We are happy to announce the participation of Omar Maseroli, a successful restaurateur in Beijing. His idea of bringing the concept of Emilian negotiation to China comes to life in 2011, when Mercante opens its doors in the historic district of the capital in addition to traditional products and quality that conquers Beijing. In 2014, he opened Fiume on the Landmark River bringing the flavors of Emilia Romagna's "always home-made" motto to the city's district. The project of Omar does not stop here. In 2017, Lievito is inaugurated —offering a pizza seasoned with Italian ingredients of the highest quality. Omar's attention to the creation of the menus, the choice of products, the wines together with the love for Italian food are the secret of his success in Beijing.

Another awaited guest of the 100per100 Italian Lounge is internationally recognized Chef Fabio Nompleggio — Chef de Cuisine of Cèpe, a restaurant inside The Ritz-Carlton Beijing on Financial Street. Chef Nompleggio, arrived in Beijing after a long experience that led him through Italy, Singapore, Monaco and Dubai. His goal is to respect the reputation of Cèpe, a point of reference and destination of excellence for Italian cuisine. A true professional who enters all his know-how and international experience within the 100per100 Italian Lounge, entertaining us with the preparation of an unique dish.

They are just some of the guests of the 100per100 Italian Lounge, a place of storytelling and networking for the professionals of the Italian F & B in Beijing that follows the opportunity to get in touch with companies who brings every day Made in Italy abroad, such as Pastificio Granoro and the Consorzio Tutela Aceto Balsamico di Mondena.

The 100per100 Italian Lounge is made possible thanks to the support of technical partners Smeg and Pentole Agnelli, as well as the contents produced on the channels of I Love Italian Food, and of the local media partner 100ITA.

We'll see you there!

I Love Italian Food and Gustatus share Maremma with the World

The thirteenth edition of Gustatus, The Sense of Taste, is about to start! The gastronomic event is dedicated to the excellence of Maremma, and has been organized by the Municipality of Orbetello, and Welcome Maremma.

This year, I Love Italian Food together with Dissapore and iFood will be the media partners of the project to share the rich history of the unique products in the Maremma region; Both nationally and internationally.

I Love Italian food will produce interviews with experts, organized in Dissapore Caffè (piazza Eroi Dei Due Mondi), as well as social reporting activities of the iFood blogger team. The production and distribution of content dedicated to the narration of the food and wine excellences of the territory will be available on all of the I Love Italian Food social channels.

Gustatus, The Sense of Taste, will come to life in the squares and streets of Orbetello from October 31 to November 4 at the following times:

Wednesday, October 31 from 5:00 pm - 11:00 pm

Thursday, November 1 from 11:00 am - 11:00 pm

Friday, November 2 from 11:00 am - 11:00 pm

Saturday, November 3 from 11:00 am - 11:00 pm

Sunday, November 4 from 11:00 am - 11:00 pm

The program of activities for the event can be found by clicking this link:

We hope to see you there!

The 100per100 Italian in Paris goes to…

On Sunday October 21st, Paris served as a magical setting to unveil the third date of the 100per100 Italian 2018an evening dedicated to honoring the true patrons of Italian Food in France.

This was an event organized by I Love Italian Food – a non-profit Association and a network which promotes and defends the real Made in Italy agribusiness in the world.

Created in the heart of the Food Valley in Italy in 2013 – I love Italian Food was originally an initiative by a group of friends keen on Italian food. Today the organization is an international community that has reached more than one billion contacts all around the world.

I Love Italian Food Cultural Association announced the names of the professionals who have stood out in promoting the real Italian food in Paris. During last months, indeed, 100 Italian professionals from the network of I Love Italian Food, based in Paris and experts in the made in Italy, have been involved in the project to suggest the names of the realities that every day distinguish themselves in offering an authentic Italian cuisine, to the French consumers as well. 

According to Mr Alessandro Schiatti, CEO and co-founder of I Love Italian Food “Our missions is spreading the culture of Italian food worldwide and it’s our responsibility and pride rewarding all those professionals that work hardly everyday to spread the real Italian food in the world.”

And for the awards this year the six 100per100 Italian Awards were given during the exclusive evening leaded by Eleonora Galasso - foodpreneur, writer and TV host in France and UK -, hold at La Felicità, the biggest restaurant in Europe created by Big Mamma.

For the category 100per100 Italian Restaurant, through the recommendations of the network, the award went to Mori Venice Bar, Italian restaurant developed by Massimo Mori, which offers authentic Italian products and a menu that is totally free from any other culinary culture contamination.

The 100per100 Italian Espresso Award went to Caffè Stern, suggested by the network of I Love Italian Food as the perfect place to take some time and taste a real Italian espresso, also prepared in the most traditional way, with the Moka. The Alajmo family is leading the restaurant, with Giovanni, son of one of the Michelin starred brothers of Le Calandre, and Chef Denis Mattiuzzi, leading the kitchen brigade.

The recognition will not be complete without the award of ‘The real Italian pizza’, prepared according to the Neapolitan tradition, using 100% made in Italy ingredients, from oil, to tomato, to basil. The award 100per100 Italian Pizza went to Pizzeria Popolare, one of the most recent realities by Big Mamma group, under the guide of Head Pizzaiolo Giuseppe Cutraro.

For the 100per100 Italian Gelato award, the network of I Love Italian Food has no doubts that  Pozzetto is the most suggested place to taste the experience of a real homemade Italian gelato abroad in Paris.

An emerging but already successful name in the panorama of the Italian cuisine in Paris for the 100per100 Italian Chef award, given to Denny Imbroisi: talented, with Italian origins of course, founders of two restaurants in Paris, Ida and Epoca.

In conclusion, a special award for this French edition of the 100per100 Italian Awards: 100per100 Italian Idea, exclusively given to the successful company that takes the real made in Italy abroad: Big Mamma, the group founded in 2013 by two French guys, Victor Lugger e Tigraine Seydoux, leaded together with Ciro Cristiano, F&B Executive Chef of the group counting today 7 restaurants in France and two new openings in London, all focused on the authentic Italian cuisine.


The event was a huge success, thanks to the support of the partners of I Love Italian Food: ParmareggioIgorPastificio GranoroAlcisaCasa Modena, SenfterMonte delle VigneBottega Gastronomica e Zorzi.

Photo by Davide Weber

100per100 Italian Awards in Paris

On the 21st of October I Love Italian Food returns to Paris with its international project 100per100 Italian Awards.

The evening will be the Made in Italy event par excellence in Paris, coinciding with SIAL 2018 (from the 21st to the 25th of October). A moment created to reward true Italian food and its protagonists in the Ville Lumière.

In fact, celebrating Made in Italy also means rewarding professionals and realities that promote authentic Italian food and wine culture every day. The crucial moment of the event will therefore be the ceremony for the 100per100 Italian Awards, hosted by Eleonora Galasso, foodpreneur, writer and well-known face of French and English television.

The special setting for this occasion will be La Felicità, a unique location and symbol of Italian spirit, in the heart of Paris. La Felicità, inaugurated in May and already known as the largest restaurant in Europe, is the new food hall of the Big Mamma group, the true entrepreneurial case of European food service. Big Mamma has 7 restaurants just in Paris with more than 200 employees, has just opened La Bellezza in Lille and is also preparing openings outside of France.

An Italian 100per100 menu, specially created by the La Felicità team, to delight our guests, including chefs, journalists, influencers, media, institutions and operators in the F & B sector.

100per100 Italian Awards is a project realised with the support of IgorPastificio GranoroParmareggioCasa ModenaAlcisaSenfterMonte delle VigneBottega Gastronomica and Zorzi.