DISCOVERING FLAVORS OF PADUA

From the 8 to 12 of May, I Love Italian Food will be a media partner of Salone dei Sapori ; an event to discover the flavors of one of the many pearls of the Italian scene: Padua.

The location of this event will be Palazzo della Ragione, with its oldest covered market in Europe, but also Piazza della Frutta and Piazza delle Erbe. Not only food and wine tastings but also meetings, talks and in-depth moments to grow the culture of taste and reflect on the future, rediscovering the excellence, the traditions, the flavors of the territory.

The idea of the Salone dei Sapori is born from the desire to celebrate 800 years of knowledge and flavors: 800 years of history for the Palazzo della Ragione, and of excellent food and wine for the oldest covered market in Europe, under the Salone, and the same goal also in view of the University, the pride of the city of Padua, which will turn 8 centuries in 2022.

Salone dei Sapori celebrates the city, the territory and its culinary excellence with an event that combines history, science, art and taste in the name of sustainability and respect for the environment. Thanks to a series of meetings and events in the heart of Padua, they will tackle the food theme with unmissable experiences and appointments related to the culture of taste, declined for each type of audience.

Among the most important themes is the enhancement of local products with tastings by Slow Food are Prosciutto Veneto DOP and white corn. Additionally addressing the issues of sustainability, food culture and education, organic farming, green economy, innovation and respect for the environment.

I Love Italian Food will be the protagonist of one of the events on Saturday, the 11 of May at 7 pm: "Tradition is a successful innovation". Every tradition is born from an innovative gesture and, at the same time, an innovation is really such if it is able to become tradition: a compelling theme deepened by Alessandro Schiatti, CEO of I Love Italian Food alongside the restaurant legend, Arrigo Cipriani, of food historian Danilo Gasparini, and Anna Maria Pellegrino president of Italian food bloggers.

Five days of events, tastings and insights that will also include famous names from the national culinary scene. Names such as chef Antonino Cannavacciuolo with his show cooking on Sunday 12 May, and the Alajmo family, 5 Michelin stars and 10 local excellences of Made in Italy and leader in international cuisine, as well as Luigi Biasetto, Master Pastry Chef world champion.

https://www.youtube.com/watch?v=QTzF5fjkxQA

 


The Warriors of Made in Italy

Beyond the borders of the Bel Paese, there is an often hostile world; A world where it’s not always mozzarella that glows over pizza. Beyond the borders of the Bel Paese, there are, fortunately, thousands of warriors ready to defend that mozzarella and beyond.

The kitchen is their battlefield, pots and pans their weapons, the traditions of Italian cuisine the precious treasures to keep. Who are we talking about? Italian chefs abroad and the passion that drives them every day to protect real Made in Italy.

Abroad, everyone loves Italian cuisine, but not everyone really knows our products and authentic recipes. It often happens, therefore, that customers complain that there is no carbonara cream or want to add "pepperoni" on the pizza. And so it's up to our chefs, miles and miles away from dear Italy, to have the daunting task of explaining the real carbonara, the real pizza, or the real Parmigiano cheese every day. Or to invent valid alternatives to make our products appreciated with local food habits, combining exotic tastes with homegrown delicacies.

We at I Love Italian Food strongly believe in the power of our chefs, the first ambassadors of Italian cuisine in the world, to spread authentic food and wine culture abroad. This is why we have created a new project, that gives a word from one of the chefs weekly. We ask them to tell their story, and to tell us about their experience from every corner of the globe, in contact with different culinary cultures.

The stage of these stories is Show Food, the new broadcast program on Radio Radio every Monday at 12.00, hosted by Francesco Vergovich and Enrico Camelio.

United States, France, United Arab Emirates, United Kingdom, Thailand, China and Australia are just some of the countries from which we interviewed those whom, every day, conquer the title of Warriors of made in Italy—the same people that defend the treasures of our tables. With passion and commitment, they make a fundamental contribution to the spread of real Italian food in the world.

Special thanks to the chefs interviewed in this first edition of Show Food, and to the many others that will come: Ciro Cristiano, Luca Tresoldi, Pasquale Cozzolino, Salvatore Cuomo, Stefano Brombal, Carmine Amarante, Raffaele Solinas, Salvo Sardo, Aldo Zilli, Alessandro Miceli, Luca Appino, Michele Casadei Massari, Leonardo degl'InnocentiFabio Nompleggio, Peppe Errichiello, Giovanni Alajmo and Davide Civitiello

https://www.facebook.com/100per100italian/videos/284371865843796/


The Box that combats false Made in Italy products in the USA

“Gorganzola,” “Mortadela,” “Italian’s Wedding Soup”… Italians are probably asking how we could not notice not one, but two misspellings; and what exactly is a “Wedding Soup?” Americans, on the contrary, have recognized some of the products that they usually find in the grocery aisles: products with Italian names, pictures, flags and wording such as “traditional,” “classic,” and “Made in Italy” that, except for the name and the evocative power, have little to do with Italy.

This phenomenon is known as “Italian-Sounding,” and concerns more than the 80% of the Italian food products sold in the USA percentage that skyrockets for certain categories, reaching for instance the 97% when talking about sauces.

This spread of fraudulent goods represents a serious damage to Italian producers that are unable to be competitive in the American market due to high export costs and the need to fulfil both long bureaucratic procedures, and production regulations. At the same time, consumers are attracted by deceptive packaging and lower prices that make them buy false products without even knowing.

I Love Italian Food is elated to welcome EatTiamo to the family, an Italian startup born in the year 2015, with a mission to combat this problem. How? Delivering each month a selection of authentic Italian products directly to the home of hundreds of American families, and raising their awareness of the true Italian tastes—making them understand the stories and the traditional recipes behind each product with videos, articles, and leaflets.

Each Box contains all the necessary information and ingredients for a full meal for 4 people, from the starter to the dessert. Producers are carefully selected. Small and medium-sized companies that use high-quality raw materials and are engaged in rediscovering the authentic Italian recipes are preferred. For many of them, EatTiamo represents the only possibility to reach a high-potential market like the American one.

A lot of the EatTiamo boxes are themed according to the idea of rediscovering regional recipes: after the Langhe Box, featuring risotto and the hazelnut cake by Enrico Crippa, a three-starred Michelin chef. The Tuscan Box, with pici pasta and truffle, and in April it’s Emilia Romagna’s turn to travel overseas. Thanks to the advisories of food experts, EatTiamo has selected real Made in Italy products that respect the quality, traditions, and flavors of Italian food. The meal begins with a mushroom spread, and followed by egg Tagliatelle with tomatoes and porcini mushrooms. In the box, there are also special products such as tomato paste for overseas clients who would like to take on the challenge of making an authentic Italian ragù. The box also contains an unsurpassable dessert to follow this rich meal: honey from Acacia, of which is a DOC Emilia production.

The April Box is a box of classic recipes, to tradition, but there are some EatTiamo boxes that are created solely to appeal to the trends of the American market, but without disregarding the research dedicated to authentic products in line with their mission. The “Italian Detox Box,” for example, has been created to satisfy the needs of customers with various intolerances and who are on the search for “healthy food.” Pasta made from white corn, eggplant sauce, Taggiasca olives, and artichoke spread are some of the products that represent the concept of well-being that combine both flavor and nature, as well as sheer enjoyment.

Check out the video to discover how I Love Italian Food has decided to utilize the ingredients of the April Box.

https://www.facebook.com/iloveitalianfood.org/videos/2278050355784547/


Parmigiano Reggiano or Grana Padano: which is the favourite?

The year 2018 was a ground-breaking year for Italian cheeses with an 8% increase of exports; a history never reported before. The analytics by Coldiretti reveal surprising results: the number one consumer of Italian cheeses is France, followed by Germany, Great Britain, and the United States of America.

At the top of the list of the 52 Made in Italy cheeses protected by the European Union through identification of PDO and PGI stand out Grana Padano and Parmigiano Reggiano, the two most requested Italian cheeses in the world. Unfortunately, more exports come with more imitations: Parmesan, Parmesao and Reggianito are only a few examples of the imposter cheeses that rely solely on Italian-sounding labels. A business that, despite the growth in export, continues to cost our country over 90 billion euros; equal to three-times the value of national food exports (source: Federalimentare, 2018).

But who is the real king of cheeses? We asked the I Love Italian Food community, the biggest network of Italian food-lovers in the world. A poll launched online, which engaged over 30,000 people from all over the world, and primarily connected food-lovers from the United States of America, Brazil and Europe.

With 59% of the votes, the 100per100 Italian community has declared Parmigiano Reggiano as the cheese most-loved in the world.

Do you know the difference between the two most loved Made in Italy cheeses in the world? There are six main differences that we have described in a succinct manner below:
1. The area of production: Parmigiano Reggiano is a product that’s exclusively produced in Emilia Romagna in the provinces of Parma, Reggio Emilia, Bologna and Modena, as well as the Lombardy province in Mantua. Grana Padano has a much wider range of production area that consists of Lombardy, Piedmont, Trentino Alto Adige, Emilia Romagna, and Veneto.
2. What the cows are fed: To make true Parmigiano Reggiano, the feed must be exclusively grass grown in the production area of where the cheese is produced. Contrarily, the cows that produce Grana Padano are fed silage (fermented, preserved pasture).
3. The Production: Grana Padano could be produced with two processing a day, while Parmigiano Reggiano must be produced only once per day.
4. The Rennet: Parmigiano Reggiano must be made with only rennet from the cows. Grana Padano can be made with animal rennet, vegetable rennet, or bacteria.
5. Conservatives: The discipline of production form the Consorzio of Parmigiano Reggiano forbids the use of any conservatives. For Grana Padano, however, the use of conservatives is permitted. Lysozyme is typically used for Grana Padano.
6: Aging: Grana Padano has less fat than Parmigiano since it’s aged for much less time. In fact, the total aging time for Grana Padano is 9 months with a maximum agings time of 24 months. Parmigiano Reggiano must be aged a minimum of 12 month, and can be aged for years to follow.[/vc_column_text][/vc_column][/vc_row]


How to Share the World of Pasta with the Japanese

With over 13 million tons produced each year, pasta, the symbolic dish at the table, is one of the trademarks of Made in Italy all over the world.
The fact that its name is untranslatable and that for everyone it simply remains "pasta" makes it one of the best known and loved products by all the citizens of the world.

But who enjoys delicious pasta the most in the world? According to the Association of Italian Sweet and Pasta Industries, the first consumers are Italians, with an average of 26 kilos of pasta a year per person. Followed by the Germans, the French, the British, the Americans and the Japanese who, alone, absorb 61% of Italian exports, 995 million euros a year.

However, not all pasta lovers know that pasta represents a nutritional model, the basis of a balanced diet between health and substance, goodness and sustainability.

Us representatives of I Love Italian Food travel around the world to share the wonders of true Italian pasta. One of those places being a country who simply are in love with the Italian kitchen as much as Italians: Japan.

This past March 4, we shared our pasta with an audience of food professionals in Tokyo.

Thanks to our collaboration with a true ambassador of Italian food in Japan, Chef Stefano Fastro of the Ristorante Stefano, who shared the values of the origins, characteristics, nutrition and proper pairings.

Finally, to delight the participants of the masterclass, an exceptional plate of spaghetti accompanied by the flavors of the Mediterranean, was created using the pasta of our partner Pastificio Granoro from their line: Dedicato (dedicated), produced with 100% Apulian grain.

Watch the video below to discover how the Japanese love and appreciate our pasta!

https://www.facebook.com/iloveitalianfood.org/videos/10157439677904274/


The first 100per100 Italian Guide, Tokyo edition, has been released.

I Love Italian Food returns to Japan, in conjunction with Foodex Japan, one of the largest F & B fairs in Southeast Asia, now in its 44th edition, with a calendar of activities to promote real Italian food in Tokyo.

On March 5th, the Japanese capital was the stage for the presentation of the 100per100 Italian Guide, with an exclusive Gala evening dedicated to Made in Italy, organized by I Love Italian Food.

In the heart of Ginza, I Love Italian Food celebrated authentic Made in Italy in Tokyo in The Kitchen restaurant Salvatore Cuomo, thanks to the collaboration of Salvatore himself, a true icon of Italianness, known throughout Asia as an ambassador of our cuisine .

During the Salvatore Cuomo event together with the master pizza Davide Civitiello and Makoto Onishi they entertained and delighted the guests with an exclusive performance and a special 100% Italian menu, created ad hoc for the evening.

The highlight of the Gala was the preview presentation of the Tokyo edition of the 100per100 Italian Guide, the guide to the premises that offer a true Italian culinary experience, the project created by I Love Italian Food to support the true ambassadors of Italian cuisine in the world.

The guide was created thanks to the involvement of an audience of Italians living in Japan, food and beverage experts who reported to I Love Italian Food the realities that every day offer the true flavors of Italy in Tokyo. From pasta to pizza, from ice cream to coffee: all iconic products of the Bel Paese.

For the moment, the 100per100 Italian Guide will only be available online at www.100per100italian.net, but by the end of the year it will also be available in hard copy.

The presentation event was carried out under the patronage of ICE Italian Trade Agency and the Italian Chamber of Commerce in Japan, as well as the support of the partners of I Love Italian Food who took part in the evening:

Shop Italia Web Magazine, Cibus Connect, The Kitchen Salvatore Cuomo, Contadi Castaldi, Parmareggio, Casa Modena, Pastificio Granoro, Solania, Garage Pizza, SivanS Ltd, Future Food, Authentico.

On 4 March instead with the pasta masterclass, supported byPastificio Granoro, was created a true lesson on Italian pasta, during which were explained the characteristics, methods of use and perfect combinations to professionals F&B Japanese.

Finally, the evenings of 4, 6 and 7 March were and will be animated by Pizza Show in collaboration withGarage Pizza, appointments that are unmissable to be part of the project 100per100 Italian Show-the evenings, carried out in three authentically Italian pizzerias. I Tokyo-Peppe Naples is Ca ', Trattoria Pizzeria da Sasa ' e Bella Napoli, are made thanks to the support ofSolaniaContadi CastaldiParmareggio and Casa Modena.

 


THE SHAPES OF ITALY

Penne, spaghetti, farfalle, fusilli, rigatoni are just some of the hundreds of different pasta shapes, all designed to delight our palates and all with a unique story!

The Shapes of Italy, the mini web series created by I Love Italian Food and supported by Granoro to tell, in all its forms, pasta that has always been most loved and known Italian dish in the world.

12 unmissable stories for 12 traditional kinds of pasta narrated by international influencers cooking experts, examples of Italian and foreign people who, every day, show their love for the Made in Italy respecting the products, pasta in the first place.

We are waiting for you every Thursday on I Love Italian Food facebook page with The Shapes of Italy: a unique event to take a dip in the world of dry pasta.

Special thanks to all the international influencers who collaborated on the project:

Angelina in cucina, Die Jungs Kochen und Backen, Domenica Cooks, Flavoured with Love, Giacinta Trivero, Inaisst, La cucina di casa, Leslie en cuisine, Madame cuisine, Mondomulia, Sisters and Spice.

https://www.facebook.com/iloveitalianfood.org/videos/288676675152287/


The 100per100 Italian Show in Dubai

In February I Love Italian Food returns to Dubai with a brand new project and a week of events dedicated to Italian cuisine.

The appointment is from the 15th to 20th of February with the 100per100 Italian Show: events not to be missed, signed 100per100 Italian, in the most important Italian restaurants in Dubai to celebrate the real protagonists of our cuisine: the products. All during Gulfood, the most important food and wine fair of the Emirates.

A calendar that will put in the spotlight the iconic products of Made in Italy entertaining the public thanks to 4 simple ingredients: an iconic product with its history to discover, a restaurant with its chef, a spectacular moment and an unforgettable dinner.

The right opportunity for anyone who wants to live a unique experience, living for once a real Italian night, reviving its stories and flavors. We are waiting for you!

APPOINTMENTS FROM 15 TO 20 FEBRUARY 2019:

15th of February 2019

THE PIZZA MASTERCLASS

From 3pm at Eataly Dubai Mall – Lower Ground Floor

For info: +971-43308899

16th of February 2019

THE PASTA MASTERCLASS

From 3pm at Eataly Dubai Mall – Lower Ground Floor

For info: +971-43308899

THE PIZZA MASTERCLASS

From 5pm at Eataly Dubai Mall – Lower Ground Floor

For info:  +971-43308899

17th of February 2019

THE PASTA SHOW

From 8pm at Al Grissino, 16th Floor, Emirates Financial Towers, DIFC

For reservations:

Tel: +971 04 352 4000

Email: reservations@algrissinodubai

19th of  February 2019

THE PARMIGIANO REGGIANO SHOW

From 8pm at Matto, The Oberoi Dubai, Business Bay, Lobby Level

For reservations:

Tel: +971 04 444 1335

Email: reservations@mattodubai.com

20th of February 2019

THE HANDMADE PASTA SHOW

From 8pm at GIA, Ground Floor, New Fashion Avenue, The Dubai Mall

For reservations:

Tel: +971 042349986

Email: clara@aaent.me

All show performances by The Storytelling Company.


100per100 Italian Kitchen in London with Aldo Zilli

After the United States and Spain 100per100 Italian Kitchen, a project signed I Love Italian Food and Scavolini in partnership with Dissapore, arrives also in London.

On January 24th we will bring the real Italian cuisine inside Scavolini Store in West Hampstead, through the performance of one of the most important Made in Italy ambassadors in the UK: Chef Aldo Zilli.

Aldo Zilli, celebrity chef and representative of Italian cuisine in London for many years, will prepare one of the most iconic dishes of his region: Abruzzo.

An unforgettable performance to teach the English public all the secrets and curiosities of a unique preparation of our tradition.

We are waiting for you on January 24th, from 6pm at the Scavolini Store West Hampstead, 39 Fortune Green Road, NW6 1dr, London.

The adventure to discover the Italian cuisine and Italian kitchens continues!


Everything is Ready for the 100per100 Italian Lounge in Beijing

It's only a week away from the inauguration of the 100per100 Italian Lounge in Beijing, inside Anufood China from November 21st to 23rd, Hall 2 booth F106.

Among the guests of the 100per100 Italian Lounge, we welcome Chef Diego Ottaviani. An ambassador of Italian cuisine in the Chinese capital, Chef Diego was born in Abruzzo where he was raised totally immersed in the kitchens of family restaurants. As a son of art, his undertaking of his career as a Chef has resulted in him conquering the Michelin star for two of the five Ottaviani family restaurants.

Talent and heart bring Chef Diego to Beijing where he wants to entire the palates and arouse emotions in his customers with his Italian dishes. Roman pizza, lasagne and fish are only some of the specialties that are proposed to impress the guests of Fratelli Fresh at the Renaissance Beijing Capital Hotel.

Chef Diego will entertain us by sharing a 100% Italian product and recipe in the 100per100 Italian Lounge, the heart of the Italian collective within Anufood China.

The 100per100 Italian Lounge will also a meeting place for professionals of the Italian F & B in Beijing who will have the opportunity to get in touch with companies that bring true Made in Italy abroad every day, such as Pastificio Granoro and the Consorzio Tutela Aceto Balsamico di Mondena.

The 100per100 Italian Lounge is made possible thanks to the support of technical partners Smeg and Pentole Agnelli, as well as the contents produced on the channels of I Love Italian Food, and of the local media partner 100ITA.

We’ll see you there!